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Apple breaks the $700bn barrier after solar deal

Apple breaks the $700bn barrier after solar deal

Apple products are loved,  nay adored with cult like devotion.  However,  the one bug bear we always hear about is the incessant need to charge the things.  Perhaps conscious of just how vulnerable their products are to power outage,  ( and how meaningless their customer’s lives would become without access to a functioning iPhone)  Apple have announced a partnership with First Solar  to build a $850 million  solar energy plant in California.

This is a shrewd move;  California has growing energy demand and a creaking and unreliable  generation infrastructure.  Apple is based there and will be perfectly aware of the threat that irregular energy supplies pose to it’s business.  Apple CEO Tim Cook is quoted in the FT,  saying that the 1300 acre solar plant will provide renewable energy for its new campus and retail stores in California and make ‘very significant savings’  in Apple’s energy costs.  ‘We’re doing this because it’s right to do’,  he added.

Where Apple lead others will follow.  Business who fail to take charge of their energy supply will be weaker for it.

If you would like more information on how you can apply Apple's strategy to your own business no matter the size please give us a call on 01242 620894 or email


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