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How to Survive Post COVID-19

The Coronavirus pandemic has had a devastating impact on businesses of every kind around the world. It has forced businesses to adapt in order to survive the COVID-19 outbreak. This article will offer advice and guidance to help you keep your business afloat during these difficult times, alongside providing information as to how to prepare for the post-COVID-19 future.


The first step you can take as an individual to best survive this pandemic is self-care. In order to analyse, plan, and remain on top of things, you need to ensure that you are healthy, safe, and in a good mind space. Empathy is one of the key qualities that a crisis like the COVID-19 outbreak needs. Your ability to empathize with the staff and key people involved in your business will ensure their future support and loyalty.

Also, have empathy for your customers during this pandemic. Help provide them with a service or product that they need, regardless of whether you will make a profit or not. Your support in these difficult times will go a long way in building and retaining life-long relationships. Engaging clients through selective knowledge sharing and proactive support will build strong, long-lasting relationships.

2.Physical Health

Keeping yourself and your staff healthy while limiting the spread of the Coronavirus should be your number one priority. Continuously monitor the public health guidelines for employers. It is a great source of information on how to respond to the crisis as an employer and how to best look after your staff’s physical health. This is also a good time to make sure your employees’ contact numbers and emergency contact details are up to date.

3.Cash Flow

Cash flow is key to your business’ COVID-19 survival. Regularly call and maintain communication with your financial director (if you have one), your accountant, and your bank so that you are able to assess all of your options to maintain as much cash through this difficult time. For updates about financial support on offer, keep checking the government's website for information and available aid options.

Plan for a worst-case scenario, constantly update your crisis strategy and establish a path forward to optimizing cash flow. Take the time to also try and find areas where costs could be cut. This is essential to maintain as much cash flow as possible for your business. Examples of these cuts could include minimising travel, cancelling non-essential subscriptions, reducing or eliminating meetings or their expenses, pausing any large costs that could be undertaken at a later stage, and looking at ways to save energy costs.

4.Growth and Innovation

Now is a great time to focus on growing your business and generating innovative ideas. Use this time to optimize your media, such as social media, newsletter, blogs, or to even start new content channels like webinars and podcasts. The focus needs to remain on customer acquisition and positive exposure.

Taking time to focus on business model innovation is also a beneficial task that you could tackle during this time. A good starting point is to focus on the sectors that are doing well during this time and finding innovative solutions to maximise on these thriving sectors.

5.Future Thinking

The COVID-19 pandemic has not only had a massive economic impact but also an environmental one. One important thing that has been revealed by the global corona pandemic is that there is a strong link between the environment and the economy. Countries across the globe have seen reduced levels of air pollution and greenhouse gas emissions as the coronavirus pandemic slows travel and economic productivity.

Despite this slowed economy, renewable energy is predicted to grow and has proven itself to be a worthy, stable investment. An important aspect of this rebuilding of the economy after the Coronavirus pandemic is investing in business renewable energy. This will not only benefit the environment but will also lower expenses for businesses.

The impact and effects of the Coronavirus have made it clear that there has never been a better time to switch to solar energy. So, if you are interested in investing in solar power, contact us to protect your business from rising energy costs and to reduce your business’ impact on the environment in the future. Solar power is a great way to save your business money, reduce your carbon footprint, and secure a stable future energy supply. And after COVID-19, these have proven to be highly essential aspects to a successful, forward-thinking business.

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