CEOs of Aston Martin and Rolls Royce crash over electric super cars
An amusing spat has broken out between the CEOs of Aston Martin and Rolls Royce, sparked by the announcement by the former that it plans to revive the Lagonda brand with an all electric super luxury saloon.
We love the line from the grumpy Rolls man that ‘Aston Martin don’t know how to sell cars to wealthy people’. This probably explains why so many sub-saharan Africans drive Vantage and DB9s…
Whilst the unseemly squabble between two luxury marques might be entertaining, it just reinforces the fact that even bloated plutocrats will be driving (or being driven in) EVs within a few years.
You can read the FT report here https://www.ft.com/content/5b207d00-2219-11e8-add1-0e8958b189ea