Apple is in talks to either buy, or make a significant investment in McLaren
FT reporting that Apple is in talks to either buy, or make a significant investment in McLaren, the loss making British sports car manufacturer.
This is an exciting prospect; Apple’s cash pile and automotive ambition couple with an iconic and tech-leading car maker with a brand even more cool than Apple.
Would the world’s richest really buy an Apple car? Possibly not. This is a great brand move for Apple and the price is around 10% of the tax bill they’ve just been handed by the EU. Small change, really.
We can’t wait for the first electric version of the 12C….
Read the story here.