Solar industry needs to direct efforts at areas it can thrive without subsidy

As we predicted earlier this week, the Solar Trade Association’s whinge about the ending of subsidies hasn’t fallen on sympathetic ears.

The influential political blog Guido Fawkes has a dig and they make a fair point. The solar farms which will lose their subsidies would never get built without them  and are unsustainable. The industry needs to direct it’s efforts at areas where it can ultimately thrive without a subsidy and that is at the point of electricity demand.  Rooftops of factories, warehouses, schools, cold stores  and retail space all have the ability to match demand from the grid with generation from the roof. Our customers get this and understand the benefits their businesses derive from  generating, owning and controlling their own energy.

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